#19 Timo Buetefisch, Co-founder & CEO, Cooltra

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Timo leads Cooltra, the largest provider of sustainable mobility solutions on two wheels in Europe. In 2006 Timo started with 25 units and grew it over time to almost 17.000 mopeds in cities like Madrid, Barcelona, Milan, Rome, or Lisboa. As a first-mover in this space, he gained enormous knowledge on how to operate a moped sharing business and told us what he expects European city authorities will do in the future, unit economics, and why he recently teamed up with Free Now.