#57 The Story Behind the Wunder Mobility & GoUrban Merger: Gunnar & Bojan

Show notes

In this special episode, Wunder Mobility CEO Gunnar Froh sits down with Bojan Jukic, former CEO of GoUrban and now Co-CEO at Wunder Mobility, to discuss the recent merger between the two companies and its impact on the future of shared mobility. Bojan shares GoUrban’s journey, starting in 2016 with moped-sharing and reverse engineering, and reflects on the early challenges of navigating a fast-paced, competitive market. The conversation highlights pivotal moments that shaped both companies, including the shift from rapid, unsustainable growth to a more strategic, long-term focus. This transition was driven by the need to address an oversaturated market of operators and software providers. Bojan and Gunnar discuss the temporary surge in growth in 2021, which ultimately proved unsustainable, and how the challenges they faced led the industry to reassess its approach.

Looking ahead, Gunnar and Bojan emphasize the importance of efficiency and innovation. They explain how the merger enables them to combine their strengths to create meaningful, incremental changes that meet market demands and close the gaps both companies previously encountered. Tune in to hear their insights on the evolution of shared mobility and what lies ahead for the industry.