#68 Bojan Jukic, Co-CEO of Wunder Mobility

Show notes

  • **Shared mobility is shifting from “VC case” to infrastructure. **2025 accelerated consolidation and profitability-first strategies.
  • Cities are taking more control. Longer, stricter contracts and SLAs are increasingly defining who wins tenders.
  • **Utilization is the north-star metric. **Operators are optimizing rides per vehicle, downtime, and rebalancing—not just fleet size.
  • **Software is overtaking hardware as the innovation frontier. **Predictive maintenance, fraud prevention, automation, and pricing are key levers.
  • Regional champions are rising. Local operational excellence and city-specific know-how outperform “global brand” ambitions.
  • Wunder is refocusing on depth, not breadth. Fewer use cases, stronger support for sophisticated operators with engineering capacity.
  • Velocity must be paired with stability. In mission-critical mobility systems, uptime and monitoring are product features.
  • 2026 may bring public-transport-like regulation—without subsidies. Expect “public responsibility with private risk.”
  • **Packaging will evolve toward subscriptions and bundles. **More integration with public transport passes and MaaS-like offerings.
  • **AVs introduce new strategic questions. **Early pilots in 2026 could accelerate convergence between vehicle sharing and ride-hailing, and intensify debates about public vs. private market structures.

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